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Location: Whole Foods Market in Austin, Texas

Whole Foods Market was founded in 1980 in Austin, Texas when four local businesspeople decided the natural foods industry was ready for a supermarket format. At the time, there were less than half a dozen natural food supermarkets in the U.S.

Less than a year later, on Memorial Day in 1981, the worst flood in 70 years devastated the city of Austin. Caught in the flood waters, the store’s inventory was wiped out and most of the equipment was damaged. The losses were approximately $400,000 and Whole Foods Market had no insurance. Customers and neighbors voluntarily joined the staff to repair and clean up the damage. Creditors, vendors and investors all provided breathing room for the store to get back on its feet and it re-opened only 28 days after the flood.

Beginning in 1984, Whole Foods began its expansion out of Austin and now can be found all over the country as well as Canada and the United Kingdom. We shot these photos in Austin.
Styling by Beth Muecke
Model: Nicole Lazarz